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Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication) (2nd Edi
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Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.
- Sales Rank: #848941 in Books
- Published on: 2010-01-13
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 7.30" l, 1.40 pounds
- Binding: Paperback
- 432 pages
From the Back Cover
Written by two highly experienced teachers in the field of document design, "Designing Visual Language, " 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.
Most helpful customer reviews
12 of 12 people found the following review helpful.
An okay introductory book, but it lacks substance/research/depth.
By Austringer
This book serves as a very general introduction to visual design, but it doesn't have much "meat" to it. Specifically, it might tell the reader to do something, and it might explain why the reader should do something, but it provides no references to all the research and studies that back up the theory.
That's perfectly fine for people who want to just get some general concepts, but it's completely unacceptable for advanced college students (especially at the masters or PhD level) or those who are truely interested or experienced in this area.
If you want a truly definitive book on design theory--especially with respect to paper (and to a lesser extent online) design theory--you MUST get Karen Schriver's "Dynamics in Document Design: Creating Text for Readers" book. It is THE definitive document design theory book for people who want not only the theory, but also the research and references to go digging deeper.
Unfortunately, "Designing Visual Language" merely scratches the surface of this discipline. I can only recommend this book for beginners/novices/undergraduates, and I would do so hesitantly at best.
Also, be aware that this book is not representative of the Allyn & Bacon series in Technical Communication. Some of their other books are quite good/useful--though occasionally lightweight on references.
23 of 30 people found the following review helpful.
Poor quality
By Matthew V. Smith
The content of this book is not bad, but the actual quality of product is horrendous.
I have had this text for about a week and the pages have already become unbound. Some of the pages look like they were printed on a photocopier running out of ink. The text is fine, but the graphs look terrible. One would think that a book about design would have put more thought into their own design and production run.
My gripe is simply that this book is too much money for the truly piss-poor physical quality. $76 for a book whose binding became unglued in the first week? $76 for a text whose pages look like they were printed on with an empty toner cartridge? This is a sick joke! Designing Visual Language is a piece of junk and Allyn & Bacon should be ashamed of themselves for having no quality control.
Addendum...
I'm wondering why people have not found this review helpful. Is it because they want to buy a book that is poorly made? If so, I invite you to buy the book. Unless Allyn & Bacon make some serious changes, you'll soon think, "Maybe his review WAS helpful after all!" but by that time you'll be out $76.
10 of 12 people found the following review helpful.
Dreadful
By Anthony A Aardvark
This book was required for a graduate course in visual communications. The book is written in a style of chest-puffing academic balderdash that renders it useless and unreadable. Crummy paper and truly ugly illustrations add to the miasma. I usually keep classroom texts but I'm selling back this one. I won't get much money though because it's so poorly bound that it looks much more used than it really was. Poor unlucky student who buys it.
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