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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas, by Edward Werz, Sally Germain
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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:
- 5,000+ sales phrases for consumer and business-to-business products and services
- a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences
- Sales Rank: #72221 in Books
- Published on: 1998-06-11
- Original language: English
- Number of items: 1
- Dimensions: 8.70" h x .40" w x 8.50" l, .75 pounds
- Binding: Paperback
- 160 pages
About the Author
Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.
Sally Germain is editorial director for the Bureau for At-Risk Youth.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Highly recommended.
By Mary B.
A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.
I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!
0 of 0 people found the following review helpful.
Old fashioned style of writing
By Ela
I like it in general but I didn't find it useful for my sales email writing. The phrases are somehow old and overused. I also wanted to suggest the writer to edit this book in its next publishing and change the organization of the sections.
1 of 1 people found the following review helpful.
Among My Most Used Reference Books
By Xochimilco, Esq.
Love this book. Have used it for everything from advertising events to lively social media posts to making arguments in favor of something. Possibilities are endless. Also great for public speaking and business presentations (e.g. picking phrases for PowerPoints). In a short-attention-span world, this book is golden. So is the related book - Words That Sell.
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