Rabu, 29 Agustus 2012

[X981.Ebook] Ebook Management of Technology : Managing Effectively in Technology-Intensive Organizations: 1st (First) Edition, by Hans J. Thamhain

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Management of Technology : Managing Effectively in Technology-Intensive Organizations: 1st (First) Edition, by Hans J. Thamhain

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Management of Technology : Managing Effectively in Technology-Intensive Organizations: 1st (First) Edition, by Hans J. Thamhain

  • Published on: 2005-05-13
  • Binding: Hardcover

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Selasa, 14 Agustus 2012

[N388.Ebook] Get Free Ebook Statistics Alive!, by Wendy J. Steinberg

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Statistics Alive!, by Wendy J. Steinberg

Based on years of first-hand teaching experience, Wendy J. Steinberg has created Statistics Alive!, the most user-friendly statistics text for students in the social and behavioral sciences, now in its Second Edition. This textbook includes topics such as frequency distributions, hypothesis formation, and inferential statistics and bivariate regression. Effect size and power, often shortchanged in other textbooks, each get substantive treatment. Students are well prepared for a next course in statistics.

Key Features

  • Modular treatment allows students to master prescribed chunks of information.
  • Strong pedagogy throughout includes learning objectives, key terms, and "Check Yourself!" questions.

New to the Second Edition

  • Twice as many chapter exercises.
  • Final module on multiple regression and the General Linear Model.
  • SPSS point-and-click instructions and screen shots of the output for all in-text examples.
  • Descriptive dispersion solutions shown using both N and n-1 denominators, to accommodate any instructor's preference.
  • A more comprehensive Student Study Guide and Instructor Resource Guide.

  • Sales Rank: #437408 in Books
  • Brand: Steinberg, Wendy J.
  • Published on: 2010-07-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.94" h x .90" w x 8.48" l, 2.86 pounds
  • Binding: Paperback
  • 632 pages
Features
  • Used Book in Good Condition

Review
"Steinberg presents this statistics treatment in a conversational manner that is generally understandable and illustrated through clear examples." -- N.W. Schillow "Choice Magazine" (08/07/2008)

Most helpful customer reviews

5 of 5 people found the following review helpful.
several wrong book answers
By Sheltonel
This book is great at explaining statistics to the newcomer. However, the book answers were provided as part of our on-line classroom exercises and practices, and many of them are wrong. I found myself trying to force my answers to conform with the answers provided by the book! Then had to email the professor to check my answers against the book's - most of the time I was right and the book answers were wrong! Someone wasn't checking - a shame, because the book itself is a wonderful resource. A very frustrating experience.

3 of 3 people found the following review helpful.
very helpful
By Maurica K. Carter
This book was for a stats class online and it was very helpful for someone who is not math or stat savy!

2 of 2 people found the following review helpful.
Great book
By Atarien
10 times better than my stat teacher for explaining the material. thank god i have this I wouldn't survive without it. Some of the answers in the back are wrong though so I've been told. As far as just the text goes though its very good

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Minggu, 12 Agustus 2012

[H622.Ebook] Download The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency, and Adaptability, by Susan Page

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The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency, and Adaptability, by Susan Page

Baffled by repeated mistakes in your department? Want to focus your employees' limited time on more valuable work? The answer to these challenges and more is business process improvement (BPI). Every process in every organization can be made more effective, cost-efficient, and adaptable to changing business needs. The good news is you don't need to be a BPM expert to get great results. Written by an experienced process analyst, this how-to guide presents a simple, bottom-line approach to process improvement work. With its proven 10-step method you can: Identify and prioritize the processes that need fixing - Eliminate duplication and bureaucracy - Control costs - Establish internal controls to reduce human error - Test and rework the process before introducing it - Implement the changes Now in its second edition, "The Power of Business Process Improvement" is even more user-friendly with new software suggestions, quizzes, a comparison of industry improvement methods, and examples to help you apply the ideas. Whether you are new to BPI or a seasoned pro, you will have business running better in no time.

  • Sales Rank: #434326 in Books
  • Published on: 2015-11-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.30" w x 6.30" l, 1.57 pounds
  • Binding: Hardcover
  • 384 pages

Review

"With The Power of Business Process Improvement to lead the way, business managers will have the power to help their business stay competitive and responsive to customers, as well as nimble and resilient." --The Work Style Magazine

From the Author
If you are new to business process improvement (BPI), you will find this book easy to follow and learn that you can do this work. If you are an experienced professional with a background in BPI, you too will find some useful tips and a different way to approach the work.

If you purchase the Kindle version of this book you may want to consider also buying The Workbook (ISBN: 9780976042839), so that you have a place to write down your answers to the ten steps for your case.

From the Inside Flap

Few workplaces run the way they should. Missed deadlines may be common; new purchases take months to approve; staffing levels are off; and one department may consistently produce while another seems idle. At its root, the problem is rarely competence or effort, and almost always process.

From how you hire employees to how you manufacture a product, every process in your company contributes to its competitiveness—or adds to bureaucratic bloat and inefficiency. Business process improvement (BPI)—knowing how to analyze and streamline these processes — leads to swift increases in productivity, cost savings, quality, flexibility, and more.

With this new edition of The Power of Business Process Improvement, you’ll have the clearest, most readable roadmap to achieving highly effective departments and organizations. In 10 simple steps, it helps you systematically examine underlying processes—in any department—and ensure that each is adding value to the business and to your customers.

Examples, checklists, quizzes, software tools, easy formulas, and more guide you through each key step, turning concepts into easy-to-grasp ideas and actions. You’ll learn how to:

• Prioritize and map processes.

• Estimate times and costs.

• Apply improvement techniques.

• Create internal controls.

• Develop metrics.

• Test new processes and rework them as necessary.

• Implement the improved process.

• Gain recognition.

• And more.

Whether you’re starting a new job and need an end-to-end overview of departmental processes or you’re eager to improve productivity and reduce errors and redundancies, this original, step-by-step BPI method can help. Process by process you’ll uncover previously unseen problems, locate the best solutions, bring order to the underlying chaos in your organization, and gain confidence in your ability to manage competing deadlines with limited resources.

Experience the power of business process improvement—made easy at last!

Susan Page is an experienced business process improvement consultant who currently works for a major entertainment company in Orlando. She has consulted in the computer, banking, health management, and entertainment industries, and has a master’s degree in Computer Information Systems.

Most helpful customer reviews

12 of 12 people found the following review helpful.
When you really have to Implemente BPM, use this as your Roadmap!
By Doug Lawrence PMP,MSM
I strongly recommend `The Power of Business Process Improvement (10 steps in increase Effectiveness, Efficiency, and Adaptability!!

When you have to get a BPI project underway and you need an easy to comprehend and comprehensive methodology, this is the tool to guide you throughout the journey. Susan Page has a real world in her approach and gives you tools and practical application scenarios to support to drive home the intent of the tool/idea.
The book is effective enough to pick up and start on a BPI initiative and use this as a step by step tutorial as you work through the process you are targeting.
Finally, the greatest value may be the post-implementation steps that prepare the process and enterprise to retain the initial investment by guiding the reader/organization on how to maintain the process and for it to remain effective, efficient and adaptable post implementation.

Doug Lawrence PMP, MSM

9 of 9 people found the following review helpful.
5 Stars!
By A. Hopkins
If you want a clear, easy-to-understand book on business process improvement, then this is the book for you. The author's approach is very well organized and she tells you the whole story, instead of leaving you adrift as some books do. Her writing style turns a subject that can be viewed as dull into something interesting.

I highly recommend adding The Power of Business Process Improvement to your book shelf. It is the type of book that you will find yourself referring to again and again.

10 of 11 people found the following review helpful.
Very Helpful Book
By Jerry Bronkema
I am a Lean Sigma leader at an 8 billon dollar a year company. I just finished reading The Power of Business Process Improvement and I think the tools and steps will be a perfect common sense fit with our current project playbook. This book is well organized and puts the right emphasis on achieving quick results that are sustainable for the long run.

For those of you who are struggling or just starting your lean journey, this is an easy read. Buy this book and get started. You will find the concepts easy to grasp.

For those of you who consider yourself an expert in BPI and or Lean, buy this book and be re-energized.

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Kamis, 09 Agustus 2012

[B228.Ebook] PDF Ebook Fixing Broken Windows: Restoring Order And Reducing Crime In Our Communities, by George L. Kelling, Catherine M. Coles

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Fixing Broken Windows: Restoring Order And Reducing Crime In Our Communities, by George L. Kelling, Catherine M. Coles

Based on a groundbreaking theory of crime prevention, this practical and empowering book shows how citizens, business owners, and police can work together to ensure the safety of their communities. George Kelling, one of America’s leading criminologists, has proven the success of his method across the country, from the New York City subways to the public parks of Seattle. Here, Kelling and urban anthropologist and lawyer Catherine Coles demonstrate that by controlling disorderly behavior in public spaces, we can create an environment where serious crime cannot flourish, and they explain how to adapt these effective methods for use in our own homes and communities.

  • Sales Rank: #265864 in Books
  • Published on: 1998-01-20
  • Released on: 1998-01-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .90" w x 5.50" l, .69 pounds
  • Binding: Paperback
  • 336 pages

Amazon.com Review
Broken windows breed disorder. So said George L. Kelling and James Q. Wilson in a groundbreaking article for the Atlantic Monthly in 1982. Now Kelling returns with Catherine M. Coles to call community policing and the aggressive protection of public spaces the best crime-control options available. Three-strikes-and-you're-out is fine as far as it goes, say the authors, but it focuses on punishment rather than prevention. Kelling and Coles make sensible suggestions for restoring law and order to the places where they no longer seem to exist. Their argument is aided immensely by real-life examples of how their "broken windows" strategy has reduced crime where it's been tried.

From Publishers Weekly
This book offers a dry but convincing argument for community policing and other approaches to civic order that pay attention to small incivilities like aggressive panhandling and fare-beating. The book's title derives from an influential 1982 Atlantic Monthly article by criminologist Kelling and James Q. Wilson, which argued that obvious neighborhood decay?like unattended broken windows?furthered criminal behavior. The authors cite several factors?including the rise of individualism, the decriminalization of drunkenness and the deinstitutionalization of the mentally ill?that contribute to public disorder. Many of the homeless, they note, are not merely down on their luck but suffer serious behavioral problems. They explain how civic reforms during the 1950s that professionalized police services shifted police work from crime prevention to crime response, thus creating some of the unintended consequences that more recent reforms have had to address. Beginning most notably with the New York City Transit Police, for whom Kelling consulted, police departments have recently focused on minor offenses, capturing a large number of serious criminals in the process. Other police departments, with the assistance of civic groups, have begun similar work. The authors provide cogent advice, backed by copious endnotes, on how to implement similar strategies. They say too little about the challenges in recruiting and training police for community strategies, however, although they do acknowledge that some New York outreach workers have been accused of abusing street people. Coles is a lawyer and anthropologist.
Copyright 1996 Reed Business Information, Inc.

From Library Journal
Th term broken windows, a metaphor for increasing public community disorder, was coined by Wilson and Kelling in a March 1982 Atlantic article. Their antidote to "broken windows"-community policing- is actually a revival of the 19th-century policeman on the beat. Community policing focuses on quality-of-life crimes (vandalism, fare beating, etc.) rather than felonies and attempts to change the operative police model to one of order maintenance and crime prevention. Kelling has been associated over the last 20 years with the Kennedy School, the National Institute of Justice, the New York City Transit Police, and as a consultant in many locales for pratical research and application of this model. Although he has published much, this readable monograph is his most popular and substantial treatment to date. It includes case studies of New York, Baltimore, San Francisco, and Seattle and a frank discussion of the biggest problem with community policing: it relies heavily on police discretion. Everyone should read this book; it would inject realism and hope into public policy discussion.
Janice Dunham, John Jay Coll. Lib., New York
Copyright 1996 Reed Business Information, Inc.

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16 of 18 people found the following review helpful.
Individual Rights and the Power in Communities
By Kenneth Young
Disorderly behavior damages communities, so goes the central theme of Kelling & Coles's Fixing Broken Windows, a book about "restoring order and reducing crime". Kelling & Coles proceed to back this assertion up with both logical argument and evidence from a small but impressive set of studies of community policing. Their arguments tend to be rather persuasive, and will likely resonate with anyone who's fond of Etzioni's Communitarianism.
Disorder, Kelling & Coles argue, breeds many things in a community: fear on the part of residents; further disorder; and eventually "serious" crime. Disorder promotes decay as streets cease to be areas where community standards are enforced, or where those standards are to the detriment of the majority of the members of the community.
From Kelling & Coles perspective, before the 60's, police were far more integrated with the communities they served, in part by virtue of regular contact with residents as they walked beats. This enabled them to have a much better understanding of the particular needs and standards of the communities they work in. Even more importantly, it allowed them to prevent crime, rather than simply respond to it.
The police of today, Kelling and Coles argue, are not only not efective at reducing disorder, they are ineffective at preventing crime, and not terribly good at responding to crime. The 911 model limits police contact with the general citizenry, and prevents them from developing the kinds of relationship that allow them to intervene effectively without resorting to overtly coercive or threatening behaviors.
One particular study cited by Kelling and Coles stands out to me, in which they looked at fear, one of the crucial factors in their model. Robert Trojanowicz(1982), they report, found that officers alone on foot patrol were less fearful that officers patrolling two to a car in the same areas.
Kelling & Coles supply not only examples of what they consider successful and unsuccessful attempts at order maintenance proograms, they also review the legal foundation for such activities, as well as the legal challenges to such efforts as "aggressive panhandling" ordinances. Their analysis helps a lay reader understand different burdens that a law might come under in order to show that it is attempting to meet a compelling government interest, as well as how limitations on personal behavior may be legally justified in the interest of preserving safe & orderly public fora.
The main weakness of the book, and the argument, in my opinion, is the lack of adequate examination of how community power struggles and class issues will likely play out in the development of community standards of behavior for an area. It is a very significant concern that the order police may have helped in the past, while they were more integrated into their communities, was a much more segregated one, where being the wrong color in the wrong neighborhood was disorderly enough to merit attention. This is not a fatal flaw in the book, nor in the idea of community policing, but establishing adequate internal controls and external oversight deserves much more attention.

12 of 14 people found the following review helpful.
Kelling & Coles Fix America's Cities
By Jim Jordan
In 1982, Wilson and Kelling proposed a link between disorder and crime that they expressed through the metaphor of the "broken window." Leave the broken window unrepaired and soon the rest of the windows will be broken as well. Leave all the windows broken and the building becomes a signal to offenders that this place -- this street, neighborhood, city -- is a place in which disorder is accepted, or at least tolerated. Victimization and crime take root in such places. Malcolm Gladwell has more recently expressed this as the power of "context." (Tipping Point)
"Broken windows" over the intervening 18 years has become a commonplace of public policy. Most writers neglect even to cite Wilson and Kelling as its creator. However, as is the case when an attractive idea migrates from the terrain of scholars to the public marketplace, the notion has come to mean many different things for many different commentators.
IN FWB, Kelling & Coles set the definition stratight, in lucid, concrete policy analysis and writing. Most importantly, the book serves as a highly-readable manual for practitioners. The power of the idea is expressed through the success stories it has spwawned, from the NYC subways to the streets of Seattle. All serious students of public safety policy and the policing process must read it.

13 of 17 people found the following review helpful.
An Important book
By Tom Munro
This book established the notion of Zero Tolerance policing and is probably one of the more influential books on policing policy. Zero Tolerance policing is however a different concept from what the plain meaning of the words would suggest. The book basically argues against the techniques of policing developed in the 60's and argues for a more community based approach.
In the 1960's the structure of cities had changed from that of the thirties. Suburbs had increased the physical size of cities and made old policing techniques such as street patrols difficult due to the lack of sufficient police officers. To deal with this a form of policing based on rapid response to emergency calls was substituted. That is a central control room would receive telephone calls from the victims of crime and they would have power to send a squad care to deal with the emergency.
The authors of this book suggest that such a strategy has failed. They quote a number of reasons for that but broadly what they say is that by the time police arrive the person who has committed the crime has left. In previous years crime detection would occur because police had links with a community. People would tell them what happened and they could investigate crimes with the cooperation of communities. The rapid response policy had the effect of severing contacts between police and communities. Especially in black and immigrant communities police seem to be outsiders.
What the book suggests is that the key to combating crime is to prevent the sort of decay which allows the development of a criminal culture. The absence of police from an area allows people to start committing minor crimes. These can be fare evasion or breaking windows. The existence of broken windows acts as a signal to criminals that they can move in.
The book uses as a proof of this thesis the work of William Bratton who headed the Transit Police in New York. His technique was to try to remove all forms of petty crime including fair evasion and illegal squatting on the underground train platforms. As his officers arrested fair evaders they found that they were arresting people who had warrants out for their arrest or who were carrying firearms. The realization of the risk of arrest meant that serious offenders tended to stay clear of the subway system. This in turn led to a collapse not only of fair evasion and graffiti offences but of robberies and assaults. The book thus suggests that by a zealous approach to preventing all offending the prevention of more serious crime follows.
It is actually interesting to read Bratton's autobiography Turnaround to have him recount what happened on the subways. He describes the situation when he took over the Transit Police as a force in chaos. The officers simply had stopped arresting people. They were dispersed in such a way that it was easy for fare evaders to avoid them. The officers also had a sense of being an inferior part of the police because their weapons and cars were different from other parts of the police force.
Bratton organized to give them bigger guns and cars to rebuild their morale but he also insisted that they arrest people. The mechanics of arrest prior to Bratton taking over were that if an offender was arrested he would have to be taken to a court and charged. This mean that an arrest would take hours. What Bratton told his officers to do was to arrest one offender handcuff him to a fence and then arrest more. This meant that each officer could increase the rate of arrests by about eight times what had previously been possible. As the police started to find the people they arrested had warrants out for serious matters or that they possessed firearms their morale improved as they felt they were doing something important rather than raising ticket revenue. When Bratton moved on to run the New York Police he did similar things. That is he used labor saving techniques to maximize the availability of police on the streets and used neighborhood crime reports to concentrate them in areas where they were needed.
The reality is that Bratton rather than using a particular strategy or technique has in the case of the Transit Police taken over a unit that was very poorly run and from an objective point of view on its last legs. With such a poorly run unit it is not surprising that the subway system had such crime problems. From this point of view the book is somewhat flawed as it suggests a rather over simplistic solution is available to problems which are complex. Still and interesting and readable book and one that has generated much debate.

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[K650.Ebook] PDF Ebook Idols of the Tribe: Group Identity and Political Change, by Harold Isaacs

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Idols of the Tribe: Group Identity and Political Change, by Harold Isaacs

“A pacesetter, at the forefront in recognizing the persisting importance of ‘ethnicity as a force both in building nations and in tearing them apart,’ it is also a work of literary merit, crafted by a master wordsmith.” So comments Lucian Pye in reflecting on this classic work in political science and sociology about group identities bending and shaping themselves under the pressure of political change. These transformations seem to have basic similarities, whether they take place in Little Rock or Kenya, Vietnam or Pakistan, Belgium or Biafra.

Isaacs sorts out some fundamentals in forming group identity: the body, names, language, history of origins, religion, and nationality. These are dynamic elements that are melded together but have the possibility of creating new pluralisms. Diane Ravitch wrote in Commentary: “Isaacs's survey of global pluralism is enormously helpful in broadening our perspective, and should be required reading for anyone who cares about the shape of ethnicity in America.”

  • Sales Rank: #2053589 in Books
  • Brand: Brand: Harvard University Press
  • Published on: 1989-01-01
  • Released on: 1989-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .64" w x 5.50" l, .69 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

About the Author
Lucian W. Pye was Ford Professor of Political Science at the Massachusetts Institute of Technology and author of Mao Tse-Tung: The Man in the Leader.

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Senin, 06 Agustus 2012

[S326.Ebook] Fee Download Contemporary Issues in Animal Agriculture (3rd Edition), by Peter R. Cheeke Professor Emeritus

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Contemporary Issues in Animal Agriculture (3rd Edition), by Peter R. Cheeke Professor Emeritus

This book, previously titled Impacts of Livestock Production, objectively deals with a number of important issues that are affecting livestock production and the public perception of animal production on a global basis. Some of these issues include consumption of animal products and human health, global warming, biotechnology and animal rights. The volume examines domestication of animals and their contributions to human welfare, animal products in the human diet, principles of animal nutrition and the scientific feeding of livestock, feed additives and growth promotants in animal production, environmental concerns involving livestock production, livestock grazing and rangelands issues, industrialization and globalization of animal agriculture, food quality and safety issues, bioethics, animal welfare, animal rights, and biotechnology issues, and livestock integration into sustainable resource utilization. For anyone involved with animal and poultry science.

  • Sales Rank: #687403 in Books
  • Published on: 2003-04-28
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.20" w x 8.10" l, 2.06 pounds
  • Binding: Paperback
  • 464 pages

From the Back Cover

Food quality and safety. Bioethics.
Animal welfare and animal rights. Biotechnology.
Environmental concerns and human health issues.

Contemporary Issues in Animal Agriculture, Third Edition discusses some of the major controversial issues impacting animal production. The author critically evaluates societal concerns, presents several points of view, and points the way towards an acceptable middle ground that can accommodate the diverse viewpoints of society, including those of the livestock industry.

Each chapter has been written so that it might stand alone. The author extensively cites recent literature, providing an entry into scientific literature for those who want more information and exposing readers to scientific literature as contrasted with the popular press.

Animal science students, agriculture majors and anyone who wishes to be a more educated consumer will find this book interesting, informative, and invaluable.

About the Author

Peter R. Cheeke is Professor Emeritus of Animal Nutrition at Oregon State University. He grew up on a small family farm in British Columbia, Canada. He graduated from the University of British Columbia with a BS in Agriculture (19 G3) and MS in animal nutrition (1965). He completed his academic training at Oregon State University with his PhD in animal nutrition (1968), under the supervision of Dr. James Oldfield. His PhD research was on interrelationships between vitamin E and selenium. Since 1969, he has been assistant associate and full professor at Oregon State University, with a teaching and research program in animal nutrition. He retired from OSU in 2000. One of his major research interests has been the study of natural toxicants in feeds and poisonous plants, particularly alkaloids in poisonous pasture weeds and toxins in potential new feedstuffs. He has written a book Natural Toxicants in Feeds, Forages, and Poisonous Plants (Prentice-Hall, 1998). He has worked with a variety of animal species, including ruminants, rabbits and poultry. He was a founder of the Oregon State University Rabbit Research Center, and is coauthor of Rabbit Production (Prentice Hall, 2000) and Rabbit Feeding and Nutrition, (Academic Press, 1987). He was honored by the western section of American Society of Animal Science with the Young Scientist Award in 1979 and the Distinguished Service Award in 2001. In 1990, he was named Distinguished Professor of Agriculture at Oregon State University. He has served on the editorial boards of the journal of Animal Science, and Animal Feed Science and Technology. He has operated a small farm near Corvallis, Oregon—raising various types of livestock and poultry, including a small herd of beef cattle. He and his wife Karen now live on a small farm, with an equine facility for breeding and therapeutic riding instruction. He has had a life-long interest in the interrelationships of plants and animals, and in the survival and strengthening of the family farm.

Excerpt. � Reprinted by permission. All rights reserved.

The objective of this book is to discuss some of the major controversial issues impacting animal production. Animal agriculture and animal scientists face many controversies and challenges. A growing segment of society views livestock production as unethical and inhumane. Until recently, animal scientists either ignored these concerns or attributed them to an inconsequential fringe element of society. It is beginning to sink in that societal concerns are legitimate, are here to stay, and will increase. Concerns about human exploitation of animals for food production and biomedical research have become mainstream. Food safety issues such as "mad cow disease" and E. coli contamination of meat make the headlines regularly. There is a steadily growing vegetarian movement based on the viewpoint that meat consumption is bad for one's health. The animal rights movement is opposed to the raising of domestic animals for any purpose. In the western United States, grazing of livestock on public lands is a major controversial issue. Air and water pollution, global warming, riparian zones, endangered species—the list goes on and on. Animal science graduates will be dealing with these types of issues, even to the extent of justifying to friends and relatives what they do for a living. In my opinion, it is critical that students have exposure to these contemporary issues during their education, rather than being hit with them as they enter "the real world."

There is currently great interest by society at large in the environment. More benign systems of resource utilization in agriculture, forestry, and other primary extractive industries are being sought. My intention has been to discuss these issues, particularly as they relate to animal production, in a global context. I have discussed these issues in a holistic manner, showing how animal production and other aspects of agriculture are integrated into the larger society as a whole.

Contemporary issues exist because there is no right answer. There is more than one valid point of view; otherwise there wouldn't be an issue. I have endeavored to critically evaluate societal concerns about various aspects of modern animal production and to present several points of view. One of my motivations for writing this book is my belief that the resolution of contentious issues is one of the major challenges facing the discipline of animal science. Ecological and environmental issues, as well as nutritional involvement in degenerative disease and aging, emerged as significant issues in the latter part of the twentieth century and will continue at the forefront of public concern in the twenty-first century. Agricultural students must be armed with thinking skills and a broad perspective to meet these ever-increasing challenges. We must be able to justify to society what we are doing, why we're doing it, and what consequences for the environment and food safety our actions produce. The sustainability of animal science and livestock production as careers will depend on how well the next generation meets these challenges. My hope is that this book will help point the way toward an acceptable middle ground that can accommodate the diverse viewpoints of society, including those of the livestock industry.

Some animal scientists would prefer to ignore controversial issues and just hope they will go away. They think it is a disservice to "our side" to give publicity to the ideas of "the enemy" such as environmentalists. I have to admit somewhat hesitantly that as a result of my research and contemplation in preparation of this book, my own views and sympathies have moved "to the left" a bit. I think that animal agriculture has a lot of room for improvement.

Another motivation for writing this book has been my perception that many animal scientists have given the knee-jerk response to societal concerns. I have noted colleagues dismissing concerns about cholesterol, meat consumption, and coronary heart disease, with comments about "so-called medical research" and "so-called medical authorities," while never having read a scientific paper on the subject themselves! My intention is that this book will provide a framework on which to build a reasoned and rational discussion of contemporary issues. If there are some things wrong with how we raise animals or with animal products, let's face up to it and deal with it.

I have endeavored to be reasonably open-minded and noninflammatory, without being bland. It is typical when dealing with controversial subjects to soften the blow by using words like "perhaps, maybe, might be, could be," and so on. I've tried to keep this to a minimum. I hope that a bit of fire and brimstone comes through on some topics. Some terms such as "factory farming" are inflammatory and "value-laden" to some people. As the old saying goes, if it looks like a duck, walks like a duck, and quacks like a duck, then it's probably a duck!

I have tried to write in clear and easily understood prose. There sometimes seems to be a perception among students and professors that a text should be challenging and difficult to read, as if to imply that a text is more valid and profound if incomprehensible than one that is easily understood. On the other hand, a book should expand the readers horizons, including his or her vocabulary. I have attempted to accomplish both goals, to be mind-expanding and lucid.

Thus I hope that this book will contribute to expanding the horizons of ag students, and to instill an appreciation for the validity of other points of view. I've tried to avoid falling into the trap of us vs. them. There is a reasonable middle ground. There is no point in catering to either extreme by just "preaching to the choir." It does no good to reinforce existing agrarian prejudices. I hope I have challenged ag students to appreciate the validity of some of society's concerns about livestock production. Their future role will be to address these concerns, rather than just attempt to debunk them. I hope to do justice to the following mission statement from my university: "The highest aspiration of a university is to free people's minds from ignorance, prejudice, and provincialism and to stimulate a lasting attitude of inquiry."

I have cited recent literature extensively These citations provide an entry into the scientific literature for those who want further information and will expose undergraduate students to scientific literature as contrasted with the popular press. They will gain an appreciation for the importance of grey, as opposed to black and white. There are no magic answers. Judgment and interpretation are important components of rational inquiry.

I have noted that colleagues who have complimented the first two editions of this text tend to be young, while often the "old guard" tends to regard my ideas as a touch ludicrous. My perception is that many students today are "ahead of the curve" in their appreciation of natural resource and environmental issues, and that animal science professors have some catching up to do. A "don't give an inch" defense of modern animal production techniques won't resonate with many students. They know better.

Each chapter has been written so that it can more or less stand alone. Chapter 4 is included not only because my primary area of interest is nutrition, but also because some knowledge of nutritional principles is desirable to deal effectively with issues such as "chemicals and hormones as feed additives," why beef cattle have saturated fat, why cattle and not chickens have been implicated in global warming, and so on.

Some issues, such as the relationships of dietary fatty acids and cholesterol to coronary heart disease and cancer, are very complex and difficult to present to a diverse audience without the perils of oversimplification, or, conversely, being overly technical and incomprehensible. I have cited sufficient recent publications to provide an entry to the literature for those who wish further information. The fairly extensive citation of recent research may reduce readability somewhat but is essential to validate statements that deal with controversial issues.

I hope the book is interesting. I've tried to pack in all sorts of interesting things, such as the recent discovery of a previously unrecorded species of wild cow in Vietnam (Chapter 1) to the role of the white cliffs of Dover in regulation of the global environment (Chapter 11).

I thank colleagues who have contributed photos and ideas. I am especially indebted to Helen Chesbrough for her Herculean efforts in typing and preparing the manuscript. Colleagues Steve Davis and Candace Croney reviewed Chapter 10; I should also acknowledge Steve Davis for critiquing the entire text during preparation of the second edition. I also thank those who have commented favorably to me on the first two editions; a little bit of positive reinforcement goes a long way with authors!

A final thought regarding this book is stimulated by the words of Swinnerton-Dyer (Nature 373:186, 1995):

Most scientists . . . reach a moment at which they know they will never have another worthwhile idea, and the only result of their continuing to do research after that point is to clog up the learned journals with papers that no one should be expected to read. That may be the moment to write a book pulling one's subject together in a lucid way.

I have reached the former condition, and I hope I have succeeded in the latter!

My experience in writing books is that the job is never done. There comes a time to wrap things up, even if further improvement is possible. I guess that's why there will probably be a fourth edition!

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1 of 1 people found the following review helpful.
Very interesting
By Meagan
Very interesting, if not more than a little one-sided. I got this for a required class and some of the things are a little outdated, but it is still a good read.

0 of 0 people found the following review helpful.
Resource Book
By grandmajo
My daughter teaches AG & this filled the bill for what the needed Book was in presentable shape and usable

0 of 0 people found the following review helpful.
Four Stars
By Joel Berken
Interesting read, things are well explained.

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Contemporary Issues in Animal Agriculture (3rd Edition), by Peter R. Cheeke Professor Emeritus PDF

Jumat, 03 Agustus 2012

[E974.Ebook] Free Ebook Emotion in the Human Face, by Paul Ekman

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Emotion in the Human Face, by Paul Ekman

Emotion in the Human Face, by Paul Ekman



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Emotion in the Human Face, by Paul Ekman

Emotion in the Human Face, originally published in 1972, was the first volume to evaluate and integrate all research on facial expression of emotion since Darwin published The Expression of Emotions in Man and Animals a century earlier. In this edition Dr. Ekman presented a detailed, critical discussion of research involving the face and emotion, focusing on the complex conceptual and methodological issues involved in this study, and settling many outstanding controversies including whether facial expression accurately represents emotion, and whether some facial expressions are universal. In 1982, Dr. Ekman expanded, reorganized, annotated, and cross-referenced the contents of the first edition, bringing the review of basic research up to date and charting the new developments in the field. This special Malor Books third edition includes a new Preface, three additional chapters, and a new conclusion summarizing Ekman's final views on the field that he has played such a large part in creating.

  • Sales Rank: #524834 in Books
  • Published on: 2015-07-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.03" w x 6.00" l, 1.32 pounds
  • Binding: Paperback
  • 456 pages

About the Author
Paul Ekman is co-author of Unmasking the Face (Malor Books, 2003) and more than thirteen other titles. He is professor emeritus of psychology in the department of psychiatry at the University of California Medical School, San Francisco and a frequent consultant on emotional expression to the FBI, the CIA, the ATF, as well as the animation studios Pixar and Industrial Light and Magic.

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1 of 1 people found the following review helpful.
I'll probably like it more when I get one of the more ...
By Laurel Siler
highly technical, I'll probably like it more when I get one of the more non-expert friendly books by this author.

1 of 1 people found the following review helpful.
Great transactiom
By Shelley Verdun
Looking for this book and found it here!

1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
Excellent research

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