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This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

• Sales Rank: #4039108 in Books
• Published on: 2010-09-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .9" w x 7.52" l, .20 pounds
• Binding: Paperback
• 42 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
The Stone Plainly Revealed
By N. Collette
This book plainly reveals how to make the stone via the wet path and YES it really does work! The section by Volpierre is vague but the next chapter is by a student who was a friend of Volpierre in their alchemy classes.
By dissolving antimony trisulfide (natural ore) with iron filings using sulfuric and hydrochloric acid prepared from natural sources, the Red Lion is produced which is then redistilled several times until the Flying Dragon appears or Philosophical Mercury. The secret to this process working is that a sealed container is used when dissolving the mineral and no fumes (spirit) are allowed to escape. Its amazing that something so simply actually produces an end product which does not contain the original metals. A few years back there was a website that showed this process step by step but has now been removed. But keep searhing on google because I will have it on my website soon!

If you are interested in proving that everything said about the stone is indeed true, then you MUST read this book and try the simple experiment.

0 of 0 people found the following review helpful.
The hermetic Art
By Richard Walker
What an awesome book describing in detail the making of the stone.Reading the processes has further gained my interest because I already knew through certain procedures the full process of the stone the fermented metals turn into antimony it was just I did not know what to do after that step and this book helps to understand this process.The work is still shrouded in mysteries but this book helps in understanding a workable philosophy.I just happened to stumble across this book on accident looking for other books I'm glad I can proceed with my studies. For anyone interested in the stone the philosophy is around killing the molecules of the metals but while they are absorbed in the philosophical mercury they still exist,your simply killing the old and bringing the molecules back to a higher existence that will reform to make gold and how they got this knowledge in the past is just amazing and shows that the ancient Alchemists were into things that we would dismiss now days as heresy but they do this to turn people away from trying it because there are alot of things that the ancient Alchemists were experimenting with like the liquid stone that cured all manner of diseases and they also had something to stop the aging process and make the body live another like 100yrs sometimes more but this I will not go into detail about all I can say is I luv Alchemy

1 of 2 people found the following review helpful.
hermetic
By occultist
excellent basic information and a lucid presentation. highly recommended for the advanced student of esoterica but also for the beginning student.

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[I325.Ebook] Ebook Free Cybersecurity: Protecting Critical Infrastructures from Cyber Attack and Cyber Warfare (Zones of Religion)From CRC Press

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The World Economic Forum regards the threat of cyber attack as one of the top five global risks confronting nations of the world today. Cyber attacks are increasingly targeting the core functions of the economies in nations throughout the world. The threat to attack critical infrastructures, disrupt critical services, and induce a wide range of damage is becoming more difficult to defend against. Cybersecurity: Protecting Critical Infrastructures from Cyber Attack and Cyber Warfare�examines the current cyber threat landscape and discusses the strategies being used by governments and corporations to protect against these threats.

The book first provides a historical reference, detailing the emergence of viruses, worms, malware, and other cyber threats that created the need for the cybersecurity field. It then discusses the vulnerabilities of our critical infrastructures, the broad arsenal of cyber attack tools, and the various engineering design issues involved in protecting our infrastructures. It goes on to cover cyber intelligence tactics, recent examples of cyber conflict and warfare, and the key issues in formulating a national strategy to defend against cyber warfare.

The book also discusses how to assess and measure the cost of cybersecurity. It examines the many associated cost factors and presents the results of several important industry-based economic studies of security breaches that have occurred within many nations. The book concludes with a look at future trends in cybersecurity. It discusses the potential impact of industry-wide transformational changes, such as virtualization, social media, cloud computing, structured and unstructured data, big data, and data analytics.

• Sales Rank: #1142102 in eBooks
• Published on: 2015-04-17
• Released on: 2015-04-17
• Format: Kindle eBook

About the Author

Dr. Thomas A. Johnson currently serves as the associate vice president and chief of strategic initiatives for Webster University, St. Louis, Missouri. He serves as a member of the Board of Directors of the SANS Technology Institute. He earned his bachelor’s and master’s degrees from Michigan State University and his doctorate from the University of California–Berkeley. Dr. Johnson has developed programs in cybercrime and forensic computer investigation and also founded the Graduate National Security program offered at two of our National Nuclear Security Administration laboratories in California and New Mexico. As program leader for the Graduate Cybersecurity degree for Webster University, Dr. Johnson worked with 20 colleagues to implement the program at multiple military locations and several regional metropolitan sites, as well as the main campus in St. Louis.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The overall all rating is good, however
By abdulah aldahlawy
The book did not meet my expectations. I was looking for deep technical details for protecting critical infrastructure, however, general information as well as few details was presented instead.

The overall all rating is good, however. If you're looking for a dedicated book in protecting critical infrastructure, I suggest you look for another book.

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[J238.Ebook] Download Sound the Trumpet, by Carson Cooman

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Including fourteen works commissioned specifically for this book, "Sound the Trumpet" offers twenty-three trumpet tunes that range from majestic and stately to thoughtful and introspective. In addition to their usefulness for postludes, preludes, and recitals, many of these pieces offer unique selections for weddings.

• Sales Rank: #3554190 in Books
• Brand: Lorenz Publishing Company
• Published on: 2016-03-01
• Original language: English
• Number of items: 1
• Dimensions: 11.50" h x .40" w x 8.80" l, .55 pounds
• Binding: Paperback
• 74 pages

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Harry Burleigh's music falls into three categories: secular, religious, and sacred. This 200-page collection is a treasure of history made usable in his fine arrangements. ""Deep River"" was published in 1917, the first of many to make Burleigh well-known as a composer.

• Sales Rank: #1096040 in Books
• Published on: 1996-06
• Original language: English
• Number of items: 1
• Dimensions: 12.25" h x 9.25" w x .50" l, 1.10 pounds
• Binding: Paperback

Most helpful customer reviews

1 of 1 people found the following review helpful.
A must have for every soprano or tenor's library
By Priscilla Stilwell
No vocalist's repertoire is complete without at least a few well-known spirituals, and Burliegh is the best. The book provides a combination of well known songs with many that I bet you'v never heard of. Challenging to sing because of the depth and conviction required to sing efeectively, spirituals are a great teaching tool

0 of 0 people found the following review helpful.
For all levels of singers
By Brian C. Lehman
As a K-12 credentialed music teacher and professional singer, this book has been a go to resource for me for the past 15 years. The spirituals work well for elementary age choirs through professional level vocalists. I've heard Kathleen Battle perform one of the arrangements from this book. And the catchy historical tunes are sure to impress audiences every time.

0 of 0 people found the following review helpful.
Harry T. Burleigh
By Donna Muslin
He was a great man and sang at St. George's Church in Manhattan for 50 years. He was a founding member of ASCAP.
These are just some of the spirituals he edited.

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[Y849.Ebook] PDF Ebook Strategic Marketing Management: A Means-End Approach, by Mark E. Parry

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Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently—then execute those decisions with precision.

• Sales Rank: #5131701 in Books
• Published on: 2001-12-26
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.10" w x 6.30" l,
• Binding: Hardcover
• 256 pages

From the Back Cover

A One-Volume, MBA-Level Course for Designing and Implementing a Customer-Focused, "Means-End" Marketing Program

"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. � It is combat tested, proven in the trenches of marketing campaigns around the world."
��John A. Norton, Vice president, The Connaught Group, Ltd.

Strategic Marketing Management outlines a customer-based marketing program designed to help you identify your most attractive target customers and position your product or service so that it matters to those customers. With common-sense explanations of how and why recommended methods work, along with current examples of techniques other companies have used to apply these methods successfully (and unsuccessfully), this book shows you how to determine:

• What makes your company, product, or service special to current and potential customers
• What position you should establish and nurture in order to create sustained competitive superiority
• Strategies to strengthen and defend that position

Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other titles in the series include:

• Corporate Strategy
• Finance & Accounting for Nonfinancial Managers
• Managerial Leadership
• Mergers & Acquisitions
• Sales Management

Targeting and positioning. The interdependence of these two fundamentals lies at the heart of every successful marketing initiative. Strategic Marketing Management looks into the marketing programs of today's most consistently successful marketers��from Procter & Gamble to Amazon.com��to reveal how they treat targeting and positioning as interdependent efforts, vitally linked at every level.

Strategic marketing authority and educator Mark Parry shows you how to identify your most important customers, then position yourself successfully in relation to your closest competitors. Built around the precepts of the proactive Means-End Theory, and developed from materials created for executive education courses at the Darden School, Strategic Marketing Management provides you with the information and strategies you need to:

• Create a benefit framework that encompasses functional, experiential, financial, and psychosocial benefits
• Present evidence and support to make promised benefits both credible and valuable
• Separate intrinsic from extrinsic attributes, and correctly capitalize on each
• Use customer decision maps to "ladder" from concrete product attributes to benefits to personal values
• Create and employ creative strategies that speak only to those values considered most essential
• Foster and nurture appropriate brand meanings that retain value in the marketplace��and over time
• Overcome unintended and undesirable product associations in the minds of your customers

Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in today's marketplace. A concise, focused guide written for executives and executives-in-training, it describes today's top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.

About the Author

Mark E. Parry has served as course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of Business. Dr. Parry has designed several Darden executive education programs, including "Fundamentals of Pricing Strategy," "Launching New Products," and "Building and Managing Brand Leadership." He has also served as faculty leader of the "Strategic Marketing Management" executive program, and has taught in many other executive education programs. In addition, he has designed executive education programs for Coca-Cola, Allied Signal, Ingersoll-Rand, Milliken & Company, and Lexis Law Publishing, among others. His work has appeared in numerous publications, including Journal of Marketing Research, Journal of Marketing, and Marketing Science.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Solid book on management tactics
By Rachel Wood
I have to say that strategic marketing can be a mystery even to those who are trained and well versed in the subject. This book, written by a professor who now teaches and gives seminars on the subject is thoughful and well-written. Even for someone who just wants to understands the basics of management will benefit from reading this book. Sure, it's older but the basics simply make sense. I recommend this to someone who wants to go one level higher with strategies, but who already understands the concepts behind marketing.

0 of 0 people found the following review helpful.
Top-notch classic!
By PlumNV
Mark Parry's book on means-end theory is absolute gold! I have met him in person and have used his positions, tactics, and analytics for years to help clients reach their goals! Highly, highly recommend!

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